Acquiring new customers costs money, and the ones who don’t come back for a second purchase can be a huge drain on profits. This white paper shows you all the data points hidden in a single initial transaction and how to use them to size your company’s one-time buyer problem along three different dimensions—number, revenue, and recency. You will learn how to easily calculate the potential revenue opportunity from gaining the second sale from one-time buyers and how to turn that data into a systematic program to convert these “tryers” into repeat customers.