News & Opinions

Why Aren’t You Personalizing Your Marketing?

Are your marketing programs really delivering the most relevant, personalized message to each individual customer? If not, why not? I’m not talking about inserting the customer’s name in the marketing content. I’m not talking about delivering customized messages to different segments or groups of customers. I’m talking about putting the right offer in front of… Read More

Webinar Shows How to Raise Revenue in Retail, with Guaranteed Lift

Recently Datawatch Corporation and Loyalty Builders Inc. presented a joint webinar titled Harnessing your Retail Data to Raise Revenue. This video (31 minutes) is the Loyalty Builders part of the webinar. To view the webinar, please click here. After a very short introduction to Loyalty Builders, its customer profile and its value proposition, the presentation… Read More

An Infographic: The Top Ten Ways Loyalty Builders Outperforms Your Existing Customer Analytics Solution for Targeted Marketing

Our many customers know that what we do works. But if you’re wondering just how we stack up against the others or even your own status quo, take a moment to review our most recent infographic. We’ll share with you the top 10 ways we will help you outperform your existing analytics solution for targeted… Read More

How to Get the Most Marketing Bang from Data You Already Have – Easily.

Here in the Loyalty Builders Marketing Department, we recently sat down with several members of the Loyalty Builders’ team to get their unique take on how we help marketers just like you achieve astonishing marketing campaign uplift, with ease. Their answers weren’t surprising to those of us who see the success our customers see every… Read More

Take the Quiz! What is Your Personalized Marketing IQ?

Are you ready to see just how much you know about personalized marketing? Take our quiz and upon completion you’ll be entered into a drawing to win a $50 Amazon gift card (prize offer expires on Friday, June 12, 2015)! Challenge your knowledge today and you just might be shocked at what you learn! Click… Read More