Retailers, consumer products and services companies, B2B suppliers are all fighting to engage customers and keep them from going elsewhere. And smart marketers know the fastest, highest-ROI route to success is to increase the lifetime value of existing customers. Understanding what individual customers will buy, how much they will spend and what products they will… Read More
Who to target is a crucial question for direct marketers, and response models are a popular but difficult solution. No one wants to send spam or junk mail. David Baker takes on the problem in a recent blog post. Now Baker is a very smart guy. His position at Acxiom gives him great insight into… Read More
Last year, an industry insider said that “all marketing will become direct marketing.” But direct marketing itself is changing rapidly and dramatically as two important trends are influencing the thinking of marketers: Response rates are low and going lower Companies with more individualized messaging are seeing distinctly improved results. The figure shows the evolution we… Read More
Instant delivery of marketing messages to customers, such as emails, ads or Web recommendations, triggered upon customer behaviors in real-time, is at the cutting-edge of today’s marketing tech. Watching Web activity, social interactions, and vendor engagements generates a lot of data that might indicate customer preferences and readiness to buy something. There are a couple… Read More
Halloween can be scary, but personalized marketing shouldn’t be! Check out the newly released Halloween infographic designed to showcase just how easy, affordable and effective personalized marketing can be! Trick or treat your way through this marketing infographic to learn just how simple, cost-effective, and dare we say, FUN, personalized marketing can be. Put aside… Read More