When you offer Loyalty Builder’s product recommendations to your customers, the increase in customer purchasing will astound you! See how our customer went from a stagnant return on marketing spend to an almost unbelievable revenue lift over the course of just 5 emails in 6 weeks. The Problem: A B2B apparel maker whose return on… Read More
Increasing revenue in marketing campaigns doesn’t have to be difficult. A simple, yet precise customized offer to customers can return huge rewards. The Goal: This consumer products retailer wanted to increase the e-commerce revenue generated via email campaigns by making customized offers to various customer segments based on Loyalty Builders’ product recommendations. The Approach: Over… Read More
Loyalty Builders finds the best customers whose value exceeds the cost of expensive campaigns. This customer increased revenue by removing unprofitable customers and adding 57,000 undetected profitable ones. The Problem: This B2C catalog retailer needed to improve the profitability of catalog mail campaigns and was having difficulty targeting the right customers. They had limited analytic… Read More
Making the right offer to each customer gets them to buy more. This company has seen huge increases in revenue with 1:1 product recommendations over just 6 campaigns. The Problem: This company is a membership organization whose business is shipping goods purchased in the United States to customers overseas. They handle all customs forms and… Read More
Sullivan Tire is getting significant new revenue from underperforming customers and winning a second sale from one-time buyers by making more relevant offers in direct mail campaigns. The relevancy comes from using customer transaction data and customer analytics to develop the necessary variable information for highly personalized postcards. Sullivan Tire (ST) is a family-owned regional… Read More
You don’t have to personalize offers to get results. This company used Loyalty Builders to target the best customers for static mailers customized around 10 different product groups. The Problem: This retailer of unusual products and gifts promotes 30-50 different products per month to specific customers via direct mail campaigns, but was not sure they… Read More
Just a little revenue lift per e-mail can make a big difference in revenue. At $0.42 lift per email over 750,000 emails in a trial with Loyalty Builders, this customer showed they could generate over $2.6 million per year in incremental revenue. The Problem: This retailer of herbal medicines and nutrition supplements wanted to drive… Read More
In five campaigns targeting five different product categories with email and sales calls over 3 months, response rates shot up during the program and remained 12% to 40% above normal for months afterwards. The Problem: This B2B vendor of supplies to dentist offices needed to find the best customers for important, high-value product categories that… Read More